LabelERP is a cloud-based ERP software built exclusively for Indian fashion brands and garment manufacturers. It helps fashion businesses track production from sampling to dispatch, manage orders and invoices, maintain inventory, and generate GST-compliant bills — all from one platform.

Is LabelERP free to use?

Yes, LabelERP offers a Free plan for up to 10 invoices per month. Paid plans with unlimited invoices, WhatsApp integration, and priority support start from ₹999 per month.

Does LabelERP support GST invoicing?

Yes. LabelERP generates fully GST-compliant invoices for Indian fashion businesses. It handles CGST/SGST for intra-state transactions and IGST for inter-state transactions, with MRP-inclusive GST calculations as required by Indian law.

Can I manage production tracking in LabelERP?

Yes. Production tracking is LabelERP's core feature. You can track every order from sampling through cutting, stitching, finishing, quality check, packing, and dispatch — all in real time.

Does LabelERP integrate with Shopify?

Yes. LabelERP has a free Shopify app called LabelERP Sync that syncs products, inventory, MRP, HSN codes, and orders between your Shopify store and LabelERP automatically.

Can I send invoices via WhatsApp using LabelERP?

Yes. LabelERP has built-in WhatsApp integration that lets you send invoices, order confirmations, and dispatch alerts directly to customers via WhatsApp from within the platform.

Is LabelERP suitable for small fashion brands?

Yes. LabelERP is designed for Indian fashion brands of all sizes — from boutiques and small designers to established garment manufacturers. The free plan (up to 10 invoices/month) is ideal for small brands just getting started.

How is LabelERP different from other ERP software?

Unlike generic ERP software, LabelERP is built exclusively for Indian fashion and garment businesses. It includes fashion-specific features like custom measurement tracking, size grids, HSN codes for apparel, MRP-inclusive GST billing, and production stage tracking from sampling to dispatch.

What is the best ERP software for Indian fashion brands?

LabelERP is the leading ERP software built specifically for Indian fashion brands. Unlike generic ERP tools, it is designed around the fashion production workflow — from sampling to dispatch — with built-in GST invoicing, WhatsApp integration, and Shopify sync.

Does LabelERP support multiple users?

Yes. LabelERP supports multiple users per business with role-based access control. Each team member can be assigned specific roles and permissions.

How do I get started with LabelERP?

You can sign up for free at app.labelerp.co.in. No credit card required. The free plan gives you up to 10 invoices per month with order management, invoicing, and production tracking features.

Building a Fashion Brand: From Idea to First ₹1 Crore

Name: LabelERP
Rating: 4.8 (47 reviews)
Author: LabelERP

The First Crore: Why It Matters

In India's fashion industry, ₹1 crore in annual revenue is the proof-of-concept milestone. It means real customers are paying real money for your designs. It means your supply chain works, your pricing holds, and your brand resonates. Getting there typically takes 12–24 months for a well-executed fashion brand. Here is the roadmap.

Phase 1: Market Research (Month 1–2)

Most fashion brands fail not because the product is bad, but because the founder skipped market research. Before you design a single piece, you need answers to three questions.

Question 1: Who Is Your Customer?

Be specific. "Women aged 25–35" is not a customer segment. "Working women in Tier-1 cities who want comfortable, office-appropriate Indian wear under ₹2,000" is a segment. The sharper your customer definition, the easier every subsequent decision becomes.

Create 2–3 detailed customer personas with demographics, psychographics, shopping habits, and pain points.
Talk to 20–30 potential customers. Ask them where they shop, what frustrates them, what they wish existed. Do not pitch your product—just listen.
Study their Instagram follows, the brands they tag, and the hashtags they use.

Question 2: What Is Your Niche?

The Indian fashion market is massive—over ₹5 lakh crore. You cannot compete with everyone. Pick a niche where you can be the best option for a specific customer.

Category niche: Sustainable cotton sarees, minimalist office wear, plus-size Indian wear, modest fashion.
Price niche: Bridge-to-luxury (₹2,000–₹5,000 per piece) is underserved—too premium for fast fashion but accessible compared to luxury.
Occasion niche: Work-to-evening wear, wedding guest outfits, festive casual.

Question 3: What Is Your Competitive Advantage?

Why would someone choose you over existing brands? Your answer should be something concrete: better fabric quality at the same price, unique prints, faster delivery, inclusive sizing, or a compelling brand story.

Phase 2: Product Development (Month 2–4)

Your first collection should be small, focused, and testable. Resist the urge to launch 50 styles.

The Minimum Viable Collection

Start with 8–15 styles across 2–3 categories. For example, if you are doing office wear: 5 kurtas, 4 pants, 3 coord sets.
Offer 2–3 colour options per style. Do not over-invest in colourways before you know what sells.
Produce 30–50 units per style for your initial run. This limits your inventory risk to ₹3–5 lakh.

Finding Manufacturers

For new brands, here are the most practical manufacturing routes:

Manufacturing hubs: Tirupur (knits and basics), Jaipur (prints and block printing), Noida/Gurgaon (women's western and fusion), Surat (sarees and fabric), Kolkata (kurtis).
Minimum order quantities: Expect MOQs of 50–100 pieces per style per colour from small manufacturers. Negotiate down for your first order.
Sample cost: Budget ₹1,000–3,000 per sample. Get samples from 3–4 manufacturers before committing.
Quality checks: Visit the factory. Check stitching quality, fabric hand-feel, and colour fastness. A single bad batch can kill a new brand's reputation.

Phase 3: Brand Building (Month 3–5)

Brand Identity

Name: Easy to spell, easy to remember, available as a .com and Instagram handle.
Visual identity: Logo, colour palette, typography. Invest ₹15,000–50,000 in a professional designer. Your brand identity will be on every product, every post, every package.
Photography: Product photography is non-negotiable. Budget ₹30,000–75,000 for a professional shoot of your first collection. Lifestyle shots with models perform 3x better than flat-lays on e-commerce.

Setting Up Sales Channels

Shopify store: ₹2,000/month. Get it live before your launch date.
Instagram Shop: Free. Link products from your website.
Marketplace listing: Apply to Myntra (Myntra Unique programme), Ajio, or Nykaa Fashion. Approval takes 2–4 weeks.

Phase 4: Launch and First 100 Customers (Month 5–8)

Your launch is not a single event—it is a sustained push over 4–6 weeks.

Pre-Launch (2 Weeks Before)

Build an email waitlist through Instagram teasers and a "Coming Soon" landing page. Target 500–1,000 signups.
Send product samples to 10–15 micro-influencers with a clear brief on how to style and photograph your pieces.
Announce a launch-day offer: 15% off for the first 48 hours or free shipping for the first 100 orders.

Launch Week

Email your waitlist on day 1 with the launch offer.
Post daily on Instagram: product reveals, behind-the-scenes, customer unboxings (from influencer seeding).
Run Instagram and Facebook ads with a ₹5,000–10,000 daily budget targeting your customer personas.
Respond to every comment and DM within 2 hours. Early community building is critical.

Getting to 100 Customers

Your first 100 customers will come from: personal network (20–30%), influencer referrals (20–30%), paid ads (20–30%), and organic Instagram discovery (10–20%). These 100 customers are your most valuable asset—they will provide feedback, reviews, and word-of-mouth referrals.

Treat your first 100 customers like VIPs. Include a handwritten thank-you note in every order. Follow up personally after delivery. Their reviews and social media posts will fuel your next 1,000 customers.

Phase 5: Scaling to ₹1 Crore (Month 8–18)

To reach ₹1Cr in annual revenue, you need roughly ₹8–9 lakh in monthly revenue. At an AOV of ₹1,500, that is 550–600 orders per month.

Expand your collection: Launch new styles monthly or bi-monthly based on sales data from your first collection. Double down on what sells.
Scale paid ads: Increase ad spend to ₹1–2 lakh/month as you prove positive ROAS.
Add channels: If you started D2C-only, list on one marketplace. If you started on a marketplace, launch your own website.
Systematize operations: Implement an ERP system for inventory, orders, and finance. Manual processes break at 300+ orders/month.

Budget Breakdown for Your First Year

Product development and sampling: ₹1–2 lakh
First production run (8–15 styles x 30–50 units): ₹3–5 lakh
Branding and photography: ₹50,000–₹1.25 lakh
Website and tech setup: ₹50,000–₹1 lakh
Marketing (first 6 months): ₹3–6 lakh
Operations and logistics: ₹1–2 lakh
Total: ₹10–18 lakh to launch and sustain for 12 months.

Reaching your first crore is achievable with disciplined execution, a deep understanding of your customer, and a willingness to learn from every order. The brands that make it are not the ones with the most capital—they are the ones that iterate fastest.